Shop for Vitamin C

Our body has a natural defence system of antioxidants, which give the free radicals a spare electron to stop them doing damage to our skin cells. When there are more free radicals than antioxidants the skin becomes overwhelmed in a process called oxidative stress where it cannot protect itself fully from free radical damage. The radicals can attack collagen molecules, cellular DNA and cell membranes to weaken them. This impairs cellular regeneration leading to sagging and wrinkled skin.

Leaders in Vitamin C

There are many different forms of vitamin C. However, they all work toward the same end goal – luminous, youthful and protected skin. Vitamin C visibly improves the appearance of excess pigmentation for smoother and brighter skin. Considered one of the best antioxidants in skincare, vitamin C is able to fight off free radicals which can cause premature ageing. Free radicals are highly reactive molecules with an unpaired electron. Deprived of an electron, they attempt to complete their pair by stealing an electron from other molecules.